Find Your Perfect Natural Lipstick

A beauty lover can never have too many lipsticks... right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some lip candy in store for you!

Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this natural lipstick guide we’ll take you through finishes, shade descriptions, lipstick swatches, and why 100% PURE lipsticks are the best. Get ready to pucker up and meet your one true (lipstick) love!

Color might be the first thing you notice in any lipstick. But what is the second most important factor? The finish: gloss, satin, matte, and so forth.

We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal style. We’ll help you find exactly what you’re looking for in a natural lipstick – minus the missteps.

Matte and gloss and satin, oh my!

Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any shade or makeup look.

We’re comparing common lipstick finishes, to make it easier for you to decide which one is right for you. Explore high impact lipstick finishes to low-key pouts below!

HIGH GLOSS

Try: Lip Caramel: Red Velvet

To sum up this high gloss lipstick finish, think vintage candy red convertible meets a sunset. It’s here, it’s sexy, and it demands to be seen. High gloss shine is extra in a big way – just ask our super juicy Fruit Pigmented® Lip Gloss. This unforgettable finish is perfect for making your pout the center of attention, while the rest of your makeup takes a backseat.

SATIN

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Satin finish gives off that perfect middle ground shine, and can vary from shade to shade. Most satin finish natural lipsticks are highly pigmented and opaque. They serve a smooth feeling (and lustrous look) on your lips.

MATTE

Try: Cocoa Butter Semi-Matte Lipstick: Sonora

Every makeup artist has at least a few matte lipsticks in regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish has a way of making even the most daring shades wearable; that means matte lipsticks tend to provide more universally flattering hues.

TINT

Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow

Meet your multitasking hero that colors cheeks and lips! It’s a blendable and buildable formula, with a creamy butter-balm texture. The easy push-pop tube makes our lip tint super travel-friendly for adding color on-the-go.

To be sure you’re picking the most flattering shade for you, start by identifying your skin tone. No matter if your skin is fair, medium, or deep, everyone has a tone to their skin. That tone is the most important factor to consider when searching for your perfect shade of natural lipstick.

Check out the basic skin tone breakdown below. It will help you navigate the guide ahead:

COOL SKIN TONES: Pink, Blue undertones

WARM SKIN TONES: Yellow, Golden undertones

OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones

Our fruit pigmented® natural lipsticks get their spectacular color from fruits like pomegranates, raspberries, and plums. When you look below at our stunning lipstick swatches, you’ll wonder why you ever considered using a lipstick colored with crushed bugs!

These natural lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1: beauty and brains in a lipstick tube.

Finish: Matte

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 24

We’ve formulated almost twenty on-trend matte lip colors so you don’t need to compromise beauty for your health.

“Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern," says founder Susie Wang.

Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety base of cocoa and shea butters to moisturize your pout. Superfine, ultra-soft rice powder is the key ingredient in achieving that perfect matte finish.

This collection of matte colors was even voted Best Lipstick by Dirty Thinkers’ Choice Awards 2018, put on by the scrupulous clean beauty verifier Think Dirty.

PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you!

Finish: Satin-Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 16

Pomegranate is one of our favorite fruits for oh-so-many reasons. It’s chock-full of potent pink pigment, along with vitamin C and anti-aging antioxidants. This formula was also voted Best Natural Lipstick for the 2019 Elite Magazine Beauty Awards!

We’ve formulated our Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate seed oil in a creamy base of shea butter. This super concentrated anti-aging formula will keep your lips super soft all day, while delivering long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade.

Our lips are not sealed that we happen to create the world’s healthiest lipsticks! It’s not by luck or by a kiss of fate – it lies in our process and how we source natural ingredients. That’s right! Berry and fruit pigments are naturally made with all the pigment you’d ever need for gorgeous, vibrant lipstick shades.

Where berries or fruit can’t achieve the colors we want, we add lip-smacking, healthy ingredients like cocoa, turmeric, and tea, as well as healthy seed butters and plant oils to pigment our cosmetics. So, how do we achieve our process of creating the best natural lipstick formulas?

Our lipstick-making process is berry easy to follow, so you don’t have to worry about falling behind!

Step 1: Pigmentation
Fresh fruits are first juiced, then dehydrated, then milled into a superfine powder

Step 2: Conditioners
The fruit powder is then soaked in oil to extract the pigment, then blended into a mixture of shea and cocoa butter

Step 3: Opacity
Rice starch is added to give opacity and long-wearing coverage to the lipstick mixture

Step 4: Thickeners
Candelilla wax from the candelilla plant is added to help the lipstick mixture hold its shape, and be formed into a lipstick bullet

Step 5: Ready-to-Wear
Voila! This natural lipstick is ready to be packaged

When it comes to our natural lipstick formulas, we’ve got a roster of seriously sweet fruit pigments that we rely on to create a rainbow of soft pinks, bold reds, deep purples, and more to make the best vegan, natural lipstick for the world to enjoy. We know that the hard work – and scrupulous, natural ingredient sourcing – is worth the results!

Nobody should ever have to choose between beauty and safety, and that’s why 100% PURE was born. We’re changing the world with makeup, one tube of natural lipstick at a time!