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Fruit Pigmented® Full Coverage Water Foundation
1431 reviews

Fruit Pigmented® Full Coverage Water Foundation

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
$48
Quantity 1 fl oz / 30 ml
$48
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    • For Normal, Dry Skin Types
    • Full Coverage
    • Dewy Finish

    Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_primary
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_primary
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_primary
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_primary
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_primary
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_primary
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_primary
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_primary
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_primary
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_primary
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_primary
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_primary
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_primary
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_primary
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_primary
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_primary
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_primary
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_primary
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_primary
    Neutral 5.0
    Deep with neutral undertone
    Directions
    Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Acai Berry
    Acai Berry
    Acai Berry heals and protects with antioxidants.
    Product Page Key Ingredients: Alpha Lipoic Acid
    Alpha Lipoic Acid
    Alpha Lipoic Acid lessens signs of aging.
    Product Page Key Ingredients: Grape
    Grape
    Grape fights signs of aging with resveratrol.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Aloe
    Aloe
    Aloe heals and recovers.

    Complete list of ingredients:

    Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 1,431 Reviews
5 ★
72% 
1028
4 ★
15% 
215
3 ★
6% 
92
2 ★
3% 
49
1 ★
3% 
47
Customer Photos
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MW
08/27/2023
Meg W.
United Kingdom United Kingdom

Fruit Pigmented Full Coverage Water Foundation

Really nice foundation, gives a lovely natural look.

G
08/23/2023
GM
United States United States

Cool 2

Works well with my mature dry skin. Most foundations that claim it's a "cool undertone" still look yellow or orange on me! This has a true pink undertone which looks natural on me, and it does not bother my allergies. Just wish I could get this on auto delivery!

CF
08/13/2023
Claudia F.
United States United States

Silky Smooth

I love this foundation. It does not feel cakey. The foundation blends really well and it does not feel like you're wearing makeup at all. The redness on my face disappears with this foundation and my skin looks flawless. I have very sensitive skin and this foundation does not break out my face at all. I love the natural ingredients!

N
07/27/2023
Nicole
United States United States

Fruit Pigmented® Full Coverage Water Foundation - My Go To

The Fruit Pigmented® Full Coverage Water Foundation continues to be my go to favorite foundation. I've tried a lot of different foundations and I keep coming back to this foundation, even if I try something new, because it doesn't dry out my skin. It doesn't make my skin oily, and it gives a natural finish. I get a lighter and a darker shade and blend the two together to adjust to the shade of my skin over the seasons as it naturally gets a little lighter in the fall/winter and a little darker in the spring/summer. Thank you 100% pure. I hope you never stop making this formula, ever. :-)

H
07/26/2023
HV
United States United States

Love that it's non-toxic and pure

I love what Pure stands for so I wanted to update all my make-up (even though I don't normally wear it, just for special occasions). There weren't a whole lot of options since so many were out of stock, but after a little trial and error, I settled on Olive 3.0. It is the closest match, though it is a smidge too dark but maybe with a lighter setting powder it can lighten it up some. I wish they made more shades in an olive undertone because the 3.0 is the only one I see that they offer, other than a 4.0. I wish they maybe made a olive 2.0 or 2.5. But all said and done, I love the natural ingredients, I love that it's lightweight, I love the feel of the foundation, and I love customer service for helping me while I found the right shade.

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Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Sample Packet Postcard: Tinted Moisturizer: Light/Medium

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Sample Packet Postcard: Tinted Moisturizer: Light/Medium

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage.

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Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

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Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan

This foundation sample packet includes Luminous Primer and Fruit Pigmented® Full Coverage Water Foundation shades: OLIVE 3.0 / NEUTRAL 3.0 / OLIVE 4.0 / NEUTRAL 4.0

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This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

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