The Ultimate Eye Makeup Guide

5 Easy Ways to Determine Your Eye Shape

Every eye shape has some major differences, some a little more subtle than others. Do you know what your eye shape is? If you’re in the dark about what eye shape you are, we’re here to help! From close set to hooded, we’ve done a breakdown on five easy ways to figure out your eye shape. Go on, grab a mirror and follow along!

#1: Width Between Eyes

Measure the width between your eyes. What’s the result of the space between? If the distance is shorter...you have Close Set eyes. If the distance is more than the width of your eyes...you have Wide Set eyes.

#2: Curvature of Eyes

Stare straight into the mirror, then draw an imaginary line horizontally across your eyes. If the outer edges of your eyes appear to go down...you have Downturned eyes. If the outer edges of your eyes appear to go up...you have Upturned eyes.

#3: Upper Eyelid

With your eyes open, look at the upper portion of your eyelid. If your upper eyelid doesn’t have a crease...you have Monolid eyes. If your upper eyelid is not visible...you have Hooded eyes.

#4: Whites of Your Eye

Keeping your eyes open, take note of the whites around your iris, especially the top and bottom portion. If you can see the top and bottom whites of your eyes...you have Round eyes. If you can’t see the top and bottom whites of your eyes...you have Almond eyes.

#5: Eye Depth

While looking straight at the mirror, take note of any shadows or lack of shadows around your eye area. If you have slight shadows inside your eye sockets...you have Deep Set eyes. If you have eyeballs that appear to be extending outside your eye sockets...you have Protruding eyes.

What's My Eye Shape?

10 of the Most Common Eye Shapes

Just like our faces are not a one-size-fits-all shape (see: How to Contour and Highlight with Makeup), our eyes are just as unique and deserve specific tips and tricks, too. Have you ever wondered what your eye shape is? Us, too! How can you tell the difference between a hooded eye and a monolid eye? Below, we’ll lay out the ten most common eye shapes and a include a special pro tip for each eye shape. All eyes aren’t one cookie-cutter shape, so why would you apply eyeliner that way?

Hooded Eyes

Key Features:

- Upper eye skin almost covers entire eye crease

- Eyes appear to be smaller

CAT EYE PRO TIP: Eye makeup on hooded eyes tend to crease more easily, so wearing a primer is an absolute essential. Try our Luminous Primer for a dewy base or Mattifying Primer for a soft matte finish, to keep your thin lined cat eye in place.

Almond Eyes

Key Features:

- Iris is partially under lid

- Shaped like almond nut

- Tapered outer corners

CAT EYE PRO TIP: Lucky you! Your eye shape is the most common when it comes to makeup tutorials. Why not get a little extra and try a Desert Festival Tutorial: Colorful Eye Liner Look instead of the same old black winged liner.

Monolid Eyes

Key Features:

- Upper eye skin almost covers entire eye crease

- Eyes appear to be smaller

CAT EYE PRO TIP: While there may not be as much lid to play around with, you can still achieve a perfect cat eye. Make sure to keep your Creamy Long Last Liner: Blackest close to the lash line and put that extra added flare to your tail instead.

Round Eyes

Key Features:

- White around iris is almost fully visible

- Open more vertically

CAT EYE PRO TIP: Round eyes can often come across as young or too cute. Give your eyes a little edge and illusion of being wider by thickening your Long Last Liquid Eye Liner: Black Tea at the center of your eyelid.

Upturned Eyes

Key Features:

- Lower eyelid appears to be larger

- Upper eyelid is thin

- Corner of eye appears to turn upward

CAT EYE PRO TIP: Upturned eyes are the perfect candidate for cat eyes! Add a pop of interest with our Creamy Long Last Liner: Royal. Keep the line the same width across and avoid lining the bottom lashes, to avoid making your eyes appear smaller.

Downturned Eyes

Key Features:

- Similar to almond eye shape

- Lower eyelid is thin

- Corner of eye appears to droop

CAT EYE PRO TIP: If you have a downturned eye, you’ll want to balance out the symmetry of your eye shape by applying a thicker, more triangular Long Last Liquid Eye Liner: Dark Chocolate line towards the outer eye edges. This will create the illusion of balance and upturn.

Deep Set Eyes

Key Features:

- Eyeballs appear deep in face

- Browbone is more prominent

CAT EYE PRO TIP: To avoid your winged eyeliner tail getting lost, make sure to exaggerate the tail pointing up towards your eyebrows and apply a thicker line of Creamy Long Last Liner: Dark Cacao at the outer eye edges.

Protruding Eyes

Key Features:

- Eyeballs appear further out on face

- Larger eyelids

- Typically round and appear to be larger

CAT EYE PRO TIP: Your beautiful peepers are already the center of attention, so for protruding eyes, it’s best to keep your line as thin as possible. Try leaning towards a lighter color like Creamy Long Last Liner: Gleaming Pewter.

Close Set Eyes

Key Features:

- Eyes that are closer together than one eye width apart

CAT EYE PRO TIP: To give an illusion of wider eyes, opt for an exaggerated wing for close set eyes. Our Long Last Liquid Eye Liner: Blackberry brush tip is perfect for creating that extra thin flick at the tail end.

Wide Set Eyes

Key Features:

- Eyes that are further than one eye width apart

CAT EYE PRO TIP: If you have wider set eyes, you’ll want to keep to the kitten version of the cat eye using our Creamy Long Last Liner: Blackest. Keep your tail ends shortened as to not over exaggerate the distance between your eyes.

10 Ways Your Eye Makeup Is Hurting You

#1: Keeping Old Makeup

This rule is going at the top because it’s such a common makeup foul. Keeping old makeup past its recommended date is inviting unwanted bacteria and germs which can lead to an eye infection or serious eye irritation.

PRO TIP: If you want to keep better track of “use by” dates on your eye makeup, keep a permanent marker and label handy. Once you crack open a new natural mascara write the expiration date on the label and stick it on. It’ll be a constant reminder of when it’s time to replace.

Maracuja Oil

After giving the gross toxic ingredients the axe, we formed the base of our Maracuja Mascara out of green tea leaf extract and vitamin E. They’re both nourishing, lash-loving ingredients that won’t dry your lashes out or leave you with dreaded clumping or shedding (yes that’s a thing). Maracuja oil gives our formula its volume-friendly hydration, and rice bran powder and seaweed powder give your lashes thickness and length. Maracuja is a heavy hitter in natural cosmetic formulas, thanks to its hefty content of fatty acids that work as deep moisturizers and also have anti-inflammatory properties.

As an emollient, the oil is ultra light and absorbable, and rich in essential fatty acids like linoleic, oleic, palmitic, and stearic acids. It’s a great oil to use on hair, lashes, and brows, thanks to its super nourishing properties but ultra lightweight composition -- which means no greasy residue or heaviness (things to be wary of with mascaras, especially when your aim is volume or increased thickness). Choose between our three gorgeous shades, which we’ve formulated to work with a wide range of skin and eye tones: Maracuja Mascara: Black Tea, Maracuja Mascara: Blackberry, and Maracuja Mascara: Dark Chocolate.

We’re also loving Maracuja oil in our Green Tea Fiber Brow Builder, another shoe-in superstar in the natural eye makeup game. It’s an ideal product for building texture and volume into over-plucked brows. This product is literally a hair extension for your brows that will leave you with full, sculpted arches that are ready to serve fierce looks all night long. Bonus is the maracuja oil working to help you regrow and nourish existing growth. If you rock darker tresses, our Green Tea Fiber Brow Builder: Medium Brown is your shade. For lighter locks, go with our Green Tea Fiber Brow Builder: Soft Brown.

Black Tea Leaves

Did you know that the base of many of our natural eye makeup products is micronized black tea leaves? How did we get that gorgeous jet black color for our Long Last Liquid Eye Liner: Black Tea from a tea plant? Follow along while we put on our science hat for a quick lesson in product formulation.

Our natural eye makeup products start out as a humble tea plant (Camellia Sinensis) growing on a lush hillside with other tea plant friends. When the tea leaf is at its prime growth, they are gently plucked and gathered into baskets. After harvesting, the fresh tea leaves are allowed to wither on racks in order to lose moisture content, before making their journey to the rolling machines. There, the withered tea leaves will be rolled into their distinctive twist. The purpose is to gently break the plant cells so enzymes can mix with the polyphenols and start the “fermentation” process.

Moving on, the tea leaves are now in the drying stage, where they are dried via forced hot air. Until this step, it’s all standard tea production process. To pick up after this production process, we reroute the tea leaf from its normal destination (a cup) and continue the process by finely chopping and blending the leaves until they become a super fine powder. This super fine powder is micronized black tea leaves. This dark powder is then mixed with water, where it’s brought to a boil. Similar to steeping a cup of tea, but this inky brew continues to boil down until it becomes a thick, sap-like liquid. Through this process of boiling off the water, the black tea leaves pigmentation becomes very condensed and opaque.

”The more you boil down the black tea, it turns into this extremely rich pigmented, resin-like material that becomes formable to the skin. This discovery was from a happy accident when I forgot about the puer tea that I was heating on the stove that got overcooked. All the water evaporated and left the remnants of the tea water, which were very gummy, and I soon realized this would be perfect to use as eyeliner.”
- Susie Wang, Co-Founder of 100% PURE

Can’t get enough of black tea? Try our Fruit Pigmented® Ultra Lengthening Mascara - Black Tea for the best natural lengthening mascara. Each lash is separated and lengthened with our healthy lash conditioners. Read more on how we’ve developed the best natural mascara for lengthening lashes. 100% PURE’s Ultra Lengthening Mascara is one of our top-selling natural eye products with almost 800 reviews from beauty lovers who made the switch and aren’t going back:

Fruit Pigments

Have you ever dropped a piece of fruit on your clothes, then teared up a little as you watched that raspberry stain sink into the fabric? Fruit pigments are exactly that! While you might hate to get a fruit stain on your clothes, you’ll love their pigments in our natural eye makeup. Not only are they richly pigmented, but the concentration of the fruits’ vitamins and antioxidants are actually benefiting your skin while you’re wearing makeup.

Our Fruit Pigmented® Pretty Naked Palette was born when Susie was picking blackberries for a delicious pie and noticed her fingers were getting stained from the berries. This ‘ah-ha’ moment inspired Susie to create pigment from mother nature for her patented fruit pigmented technology. Did you know that conventional eye makeup is colored from synthetic dyes like red dye #40, yellow dye #6, and other iron oxides created from actual rust? We’ll take berries and veggies near our peepers over heavy metals any day. If you’re just starting out in natural beauty, we’ve pulled together our top three beauty starters to introduce you to the wonderful world of fruit and black tea pigments: Fruit Pigmented® Pretty Naked Palette, Fruit Pigmented® Ultra Lengthening Mascara - Black Tea and Long Last Liquid Eye Liner: Black Tea.

PRO TIP: If you’re looking to keep your makeup vibes low-key with a luminous glow that says “I woke up like this”, head over to watch the how-to makeup video for Truffle Beauty Look in How To: 3 Summer Makeup Looks. We’re highlighting the Fruit Pigmented® Pretty Naked Palette to achieve an effortless summer look using our natural makeup palette that you can apply well into fall.

If you can’t get enough beauty tutorials, we’ve got a full list to keep you going until our next makeup how-to blog post. Are you looking for a new, quick and easy hair style? Head over to our 3 Minute Beach-Inspired Hair How-To. Calling all outdoor lovers! We’ve rounded up 3 Natural Beauty Camping Hacks to take along on your next camping adventure. Stay tuned for more deep dives and product spotlights all month long!