Natural Concealer

Cake is great, but when it comes to talking about your natural makeup, it shouldn’t be anywhere in the conversation. That’s why we’ve made it our mission at 100% PURE™ to provide the face makeup and natural skin care products that accentuate your natural beauty while lessening the appearance of blemishes, dark circles or age spots. From natural cleansers to keep your skin clean and healthy to the Fruit Pigmented® concealers that won’t cling, we’re obsessed with helping you achieve the flawless looking skin you deserve, without the toxic ingredients or cakey appearance you don’t.

Choosing the Right Concealer

Concealers are the easy way to cover up pesky pimples, age spots, and even tattoos! Natural concealers not only give you the coverage you want, but the added benefit of nourishing ingredients sourced from Mother Earth herself. When shopping for a new concealer, it’s important to know that not all concealers are created equal, and the concealer you need may be different than the one your mother, sister or girlfriend find the most benefit from.

Fruit Pigmented® 2nd Skin Concealer

For an anti-aging concealer that will soften your skin while neutralizing acne-causing bacteria, look no further than our Fruit Pigmented® 2nd Skin Concealer. This medium to full coverage matte finish concealer comes in seven shades, each dripping with hydration from nutrient-rich olive squalane, rice starch and rosemary. You’ll love how buildable and blendable this concealer is, and the luxuriously soft and smooth appearance you’ll achieve with it. For best results, gently dot the concealer onto the concerned area. Feel free to take this concealer for a trip to your cheeks or nose to see how great it highlights and contours!

2nd Skin Corrector

Our line of ultra blendable 2nd Skin Correctors help reduce discoloration and dark circles while brightening your complexion. Available in three colors of green, yellow and peach, each color is specially formulated to help different skin. The matcha green tea corrector helps reduce redness, while the yellow corrector aims to reduce blue and purple hues while lightening dark circles under the eyes. Illuminating peach helps brighten dark circles and dull skin for a natural looking glow and an even complexion you’ll notice. This corrector works best when applied to the eyes, chin, forehead or trouble spots before your natural foundation application.

Fruit Pigmented® Long Last Super Fruit Concealer

If you need an all day, full coverage concealer ready to take on water, sweat and oil look no further than the Fruit Pigmented® Long Last Super Fruit Concealer. This creamy, blendable concealer will conceal your blemishes while supplying your skin with the hydration, antioxidants and nutrients it craves. Each luscious shade is formulated from key ingredients like rosehip oil, goldenseal and shea butter for ultra moisturized, supple skin. Green coffee antioxidants will help protect your skin from free radical damage while promoting circulation to help depuff inflamed areas. To apply, simply dot the concerned area with the concealer. Then plat and blend using fingertips or a concealer brush.

SHOP 100% PURE™ NATURAL CONCEALERS TODAY FOR THE COVERAGE YOU WANT WITHOUT THE NASTY INGREDIENTS YOU DON’T.